What Is Digital Marketing? Explained with Simple Words

Digital Marketing means promoting your products or services using the internet and digital devices like phones, computers, or tablets.

Instead of handing out flyers or putting ads in newspapers, you now use platforms like:

In short, digital marketing is online marketing.

Why Is Digital Marketing Important?

Everyone is online – Your customers are scrolling, searching, and shopping online.
More affordable than traditional marketing.
Target specific people based on their interests, age, or location.
Track your results easily – You can see how many people clicked or bought from your ad.

Facebook Ads
A local bakery runs a Facebook ad showing its new chocolate cake to people nearby. This is social media marketing.
Google Search Ads
You search for “buy sports shoes” and see a sponsored website at the top. That’s Google Ads (Search Engine Marketing).
Email Marketing
A clothing store sends you a 10% discount via email. This keeps you engaged and encourages buying.
SEO (Search Engine Optimization)
A travel blog writes an article on “Best Places to Visit in India.” It ranks on Google and gets thousands of visitors. That’s SEO.

Making your website or blog rank higher on Google search.

Example: Writing blog posts like this one to appear when someone searches “What is Digital Marketing?”

Using platforms like Facebook, Instagram, LinkedIn, and Twitter to promote your brand.

Example: Posting reels or stories about your latest product or sale.

Sending emails to customers about new products, discounts, or updates.

Example: A gym sends a monthly newsletter to all its members.

Sharing useful content (blogs, videos, guides) to attract and educate your audience.

Example: A finance company sharing tips on “How to Save Money.”

Paid ads where you pay only when someone clicks.

Example: Google Ads or Facebook Ads.

You promote someone else’s product and earn a commission for each sale made through your link.

Example: YouTube influencers promoting Amazon products with their special links.

Partnering with popular online personalities to promote your product.

Example: A beauty brand sends products to a makeup artist on Instagram for a review.